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Apple Releases Video About How iOS Apps Affect People...

Tue, 18 Jun 2013 10:51:47 -0700

Apple Releases Video About How iOS Apps Affect People Worldwide

This is an incredibly moving video. If you have 10 minutes today, give it a watch.

Inspiration abounds!

Comedians in Cars Getting Coffee: "I’m Going To Change Your Life Forever"

Mon, 17 Jun 2013 11:33:00 -0700

Comedians in Cars Getting Coffee: "I’m Going To Change Your Life Forever":

Jerry Seinfield is back for season two of Comedians in Cars Geting Coffee. First up is funny lady, Sara Silverman.

Absolutely eat dessert first. The thing that you want to do the...

Sat, 15 Jun 2013 15:01:42 -0700

Absolutely eat dessert first. The thing that you want to do the most, do that. (via How To Be Prolific: Guidelines For Getting It Done From Joss Whedon | Co.Create: Creativity \ Culture \ Commerce)

(h/t: redpillprojects)

6 Ways To Create A Culture Of Innovation

Fri, 14 Jun 2013 17:21:00 -0700

6 Ways To Create A Culture Of Innovation:

Every organization is designed to get the results it gets. Poor performance comes from a poorly designed organization. Superior results emerge when strategies, business models, structure, processes, technologies, tools, and reward systems fire on all cylinders in symphonic unison.Savvy leaders shape the culture of their company to drive innovation. They know that it’s culture—the values, norms, unconscious messages, and subtle behaviors of leaders and employees—that often limits performance.

Four Android App Design Guidelines You Should Break

Thu, 13 Jun 2013 11:31:37 -0700

Four Android App Design Guidelines You Should Break:

Some of Google’s examples are misleading to new app developers leading to awful UX.

Here are four salient examples plus four unwritten rules you should know.

Have you seen Funny or Die’s amazing new news spoof,...

Wed, 12 Jun 2013 13:06:55 -0700

Have you seen Funny or Die’s amazing new news spoof, Parent News With Fred Willard”? We highly recommend checking it out!

A Is For API: The ABCs Of Modern Creativity, Illustrated

Tue, 11 Jun 2013 16:53:00 -0700

A Is For API: The ABCs Of Modern Creativity, Illustrated:

What are the 26 most important words that sum up the state of modern creativity, and once you know them, how can you remember what they are? It turns out, the answers to both these questions are as easy as ABC.As in A is for API, B is for Beta, and C is for Craft.The ABCs of Contemporary Creatives is an illustrated alphabet of terms that endeavor to sum up the state of creativity at the intersection of advertising, art, and the world of digital innovation.

"You should rarely follow the rules […] you should write the rules. I think if you do follow things..."

Tue, 11 Jun 2013 11:08:18 -0700

“

You should rarely follow the rules […] you should write the rules.

I think if you do follow things in a formulaic manner, you will wind up, at best, being the same as everybody else.

”

- Tim Cook, Apple CEO (via livingthereallifeisawesome)

Frequent DHCS contributor and friend, Mahyad Tousi, recently...

Mon, 10 Jun 2013 12:40:53 -0700

Frequent DHCS contributor and friend, Mahyad Tousi, recently gave a wonderful TEDxLondonBusinessSchool 2013 Talk called The Future of History, about how transmedia is changing the way we tell stories and the way we fundamentally perceive history.

A self-proclaimed story junky, Mayhad focuses on the groundbreaking work being done at BoomGen (a transmedia storytelling factory at the intersection of interactive media, entertainment, and education).

Jane Friedman: What's your digital strategy? First, get a grip.

Mon, 10 Jun 2013 12:12:00 -0700

Jane Friedman: What's your digital strategy? First, get a grip.:

From Newsosaur: “Successful strategic innovation in this environment isn’t easy. It requires managers to undergo the out-of-body experience of realistically and unemotionally evaluating their businesses, even if they don’t especially like what they see. As demonstrated hour by hour in Silicon Valley, this requires tireless market reconnaissance, unflinching objective analysis, rigorous self-assessment, the disciple to challenge existing assumptions and the fortitude, if necessary, to sacrifice existing lines of business to invest in potentially better ones for the future.”

(via: janefriedman)

Prizeo Helps Celebs Crowdfund for a Cause

Sun, 09 Jun 2013 15:01:00 -0700

Prizeo Helps Celebs Crowdfund for a Cause:

Y Combinator graduate Prizeo puts an interesting twist on crowdfunding by selling digital raffle tickets for once-in-a-lifetime experiences with celebrities.

Party at the Biggest Social Media Day Event Ever in NYC

Sun, 09 Jun 2013 13:30:00 -0700

Party at the Biggest Social Media Day Event Ever in NYC:

If you’re in New York City on June 29th make sure to check out Mashable’s annual Social Media Day event!

On June 29, media companies Vice and Milk will join Mashable to host a massive celebration that redefines social media as we know it: The Social Media Day of Reckoning.

Mashable launched Social Media Day in 2010 as a way to recognize the digital revolution happening around the world.

Filmmaker Martin Villeneuve talks about Mars et Avril, the...

Sat, 08 Jun 2013 14:10:27 -0700

Filmmaker Martin Villeneuve talks about Mars et Avril, the Canadian sci-fi spectacular he made with virtually no money. In a charming talk, he explains the various ways he overcame financial and logistical constraints to produce his unique and inventive vision of the future.

In his film “Mars et Avril,” Martin Villeneuve brings his sci-fi romance graphic novel to glorious life.

Is it time to change how we think about audiences? - Deep Media

Fri, 07 Jun 2013 15:01:00 -0700

Is it time to change how we think about audiences? - Deep Media:

People (formerly known as the audience) want new forms of storytelling—

Binge viewing began with DVDs and DVRs several years ago but has now been embraced by non-traditional “broadcasters”—most notably Netflix, with its release of House of Cards andArrested Development.
Pledge viewing is largely a Kickstarter phenomenon. It represents a radical shift in the relationship between creators and audiences: By signing on to help fund a new work far in advance of its creation, individuals forge a community of fans with a commitment to its success.
The long live event—Big Brother, the Olympics—is a form of ambient entertainment that generates periodic spikes of attention whenever something exciting happens.
The report is an emerging form of storytelling in which the audience itself generates the story through such tools as Nike+ FuelBand.

… and new story forms require new business models for media and entertainment companies.

Via Frank Rose, Deep Media

(h/t: ibmsocialbiz)

6 Lessons In Creativity From James Cameron

Thu, 06 Jun 2013 15:01:30 -0700

6 Lessons In Creativity From James Cameron

City Walk: The Show Is Afoot!

Thu, 06 Jun 2013 12:32:00 -0700

City Walk: The Show Is Afoot!:

The six-part series is called City Walk, appropriately enough, and it’s excellent. Borne of a wacky West Wing reunion PSA (with Martin Sheen & Co.) created in collaboration between the show’s producers and the Funny or Die website (see link below), something really cool emerged.

At the Digital Hollywood Content Summit this past April we showcased KCET’s City Walk with a fantastic panel discuss on the evolution of KCET programming.

Huffington Post recently caught wind and wrote up this great piece on the show.

What an interesting take on the genre. We loved this digital...

Thu, 06 Jun 2013 10:00:55 -0700

What an interesting take on the genre. We loved this digital short.

A zombie-bitten father tries to save his infant daughter in this bittersweet short film

So you’ve been bitten by a zombie. So long, conscious brain activity, hello craving for human meat. But the protagonist of the short film Cargo has bigger problems than his impending demise: he has to find a way to save his infant daughter, even if he has to die first to do it.

Directed by Ben Howling and Yolanda Ramke, Cargo was a finalist in Tropfest Australia 2013. It’s also a rather clever take on zombie genre tropes, with a story that isn’t about the survival of self, but the survival of another.

(via: slytherliz)

"Indeed, using communication with the intended goal of informing, persuading, educating, or..."

Wed, 05 Jun 2013 15:01:38 -0700

“Indeed, using communication with the intended goal of informing, persuading, educating, or entertaining is the applied focus of digital design”

- John DiMarco in Digital Design for Print and Web, An Introduction to Theory, Principles and Techniques (via pageinextremis)

Buzzwords Explained: Native Advertising

Tue, 04 Jun 2013 15:01:00 -0700

Native advertising is taking the marketing world by storm. The idea? Present audiences with information that they’ll value and enjoy. These days, online advertising is the norm — banners, widgets, and lead gen forms are everywhere. Brands are constantly competing for consumers’ attention — and even more so, users are looking away.

“Traditional display advertising such as banners, pre-roll, and pop-ups continue to perform poorly due in no small part to vastly low public appeal,”according to a recent infographic by Column Five Media.

Banner blindness is causing major pain-points for conversion-driven marketers who prioritize results. Between 2000 and 2012, banner ad click-through rates decreased from 9% to 0.2%, says Column Five.

Native advertising is a new way to build substantive audience connections where all parties win — the advertiser is able to engage with users, and the customer is able to enjoy a high-value multimedia experience.

What Is Native Advertising?

This marketing strategy boosts user experience by delivering content in-stream. Brands and agencies are teaming up with major publishers like Forbes, Atlantic Media, and the Washington Post to connect with consumer audiences.

“Forbes BrandVoice allows marketers to connect directly with the Forbes audience by enabling them to create great content – and participate in the conversation – on the Forbes digital publishing platform,” wrote Frederic Filloux for The Guardian. “Each BrandVoice is written, edited and produced by the marketer.”

Native ads can be in article or video form. Some brands hire professional journalists, and others leverage in-house teams to cover recent events, evergreen topics, or areas of controversy. You can do anything as long as you follow one rule — make it compelling.

Does It Work?

New spaces have limited data — however, a recent study from Sharethrough and IPG Media Lab suggests that native ads are on to something big.

The study examined nearly 5,000 consumers on their response to native advertising. Of these participants, 200 agreed to have their eye movements tracked.

“The results overwhelmingly backed up the central contention of companies like Sharethrough, which helps publishers push their native ads across different platforms: that readers are more likely to pay attention to marketing messages that resemble the content around them,” wrote Jeff Bercovici for Forbes.

Study participants were 25% more likely to look at a native ad than banner — they also looked at native ads more often in the testing session.

It’s Emotional, Powerful, and Relevant

Native ads work because they aren’t salesy. Self-promotional pitches can only take your brand so far — no consumer wants to be beaten over the head with aggressive advertising.

“A native ad is something that consumers read, interact with, even share — it fills up their attention space, for a certain period of time, in a way that banner ads never do,” wrote Felix Salmon for Reuters.

This is a marketing strategy that does more than sell. It builds trust, forges bonds, and sparks a conversation. It’s a pull-mechanism that empowers consumers while keeping them interested.

Are native ads a fit with your brand strategy? Share your thoughts in the comments section below.

(via: tmkthefridge)

Digital content creator extraordinaire, Hank Green, has some...

Tue, 04 Jun 2013 14:55:00 -0700

Digital content creator extraordinaire, Hank Green, has some things to say about the latest YouTube re-design.

So tomorrow marks the day when we all have to switch over to the YouTube OneChannel design. I just switched the Vlogbrothers page over. The banner is temporary but, otherwise, this is roughly what you will be seeing now at youtube.com/vlogbrothers.

I don’t love this, which I have made no secret of. I did not love the last channel design either, but I prefer it to this. I’ve heard a lot of people, however, saying that they do prefer this design.

So I’m going to take off my YouTuber hat, ignore what bothers me about it from a content creator perspective, and just focus on the design. These are the comments I would give if a design team brought me this design for an important product my business was working on.

There is entirely too much going on. There are dozens of images on this page, several hundred words, and over twenty individual graphically distinct areas.

There is no anchor for the eyes. I don’t know what I’m supposed to do when I arrive at this page.

Cut down on the amount of information. I don’t need to see view counts for every video or have the option to subscribe to a channel (that isn’t this channel) without leaving the page.

Three column layouts are very difficult to pull off, there needs to be significant visual distinction for them to not appear cluttered and overwhelming, but that has not been achieved or even, apparently, attempted.

I know that people worked hard on this. I know that I am not a top-level manager or designer. I know that YouTube has goals that it is attempting to achieve here, and it’s perfectly possible that this design has increased the metrics that they would like to see increased. In that respect, it is likely that the designers did their jobs and achieved what YouTube set out to achieve.

But it feels like a step back from a user interface perspective.

Also, these are not my complaints as a creator…which have much more to do with how I think Nerdfighteria feels about the Vlogbrothers channel and how Nerdfighters want to interact with my content. That’s a discussion for another time.

If you’ve got further comments or ideas or feel differently (I would love to hear from people who like the new design) I’ll be perusing the reblogs.

(via: edwardspoonhands)