Concerned with privacy? Google or Bing not your thing? These search engines are great alternatives to help you find what you’re looking for online.
Millennials are a continually moving target, but a potential gold mine for purchases. Here are five timely lessons for brands in pursuit.
Ad Age has a great piece on marketing to Millennials. “the world erroneously views them as young & unattached. Many now have children.”
The short of it? “Millennials expect a dialogue….story-doers understand that consumers acting as participants, who feel better about themselves when they support a brand and share with their peers, are the most influential and passionate consumers.”
Somber news for a Friday, but such an important reminder in the digital age.
Werner Herzog has directed a gut wrenching documentary “From One Second to the Next,” a cautionary tale about the dangers of texting while driving. The film was funded by mobile providers #AT&T, #T-Mobile, #Sprint and #Verizon.
The film is an expansion on the 30-second “It Can Wait” spots the four wireless carriers introduced earlier in the summer and which were also directed by Mr. Herzog.
Sometimes the Internet’s superpower is one of good
Six Teens. Three Continents. A World Cup to Save Lives.
This is a REMARKABLE Kickstarter project from former Digital Hollywood Content Summit speaker (and Sundance award-winner), Shilpi Gupta.
CHANGING THE GAME - The Soccer Documentary
Three sets of teens from three corners of the globe – AIDS-ravaged South Africa, war-torn Israel and Palestine, and inner-city Philadelphia – share one thing in common: the fight to survive. Separated by language, culture, and thousands of miles, they are also bound by the universal drive to win.
From Sundance award-winning director Shilpi Gupta and the producer behind the Academy Award-winning HOTEL RWANDA, CHANGING THE GAME follows these teens as they journey from poor and violent communities to compete at the first-ever street soccer competition run by the 2010 World Cup in South Africa.
Combining vérité footage, personal video journals, and a cutting-edge musical score featuring local hip hop artists, the film captures a riveting story of journey and competition, showing the power of soccer to help teens redefine who they are and challenge the world that they live in.
There is ONLY 5 DAYS LEFT in their Kickstarter campaign so check it out now!
Digital Hollywood Content Summit speaker and friend, Allen Lau, has written a wonderful article on the how small business can have the advantage when it comes to innovation.
Using Tesla as a case study, he makes the point that while large corporations have more resources at their fingertips, start-ups and small organizations are much more efficient in making (and executing) bold decisions quickly - something that just might prove to to be “your biggest competitive advantage.”
What do you think?
Recently Wolfgang Dürheimer was sacked by Audi. According to a high-ranking Volkswagen Group source, the former Audi Head of R&D failed to create a bold electric-vehicle strategy and was unable to handle the “complexity” of his job. Dürheimer has expressed skepticism about the progress of battery technology and also killed plans to sell a production version of the R8 e-tron. So there might be some truth to that.
Today, it is hard to talk about electric cars without mentioning Tesla. Tesla. like Apple, which neither came up with the idea for tablet nor smartphone (nor music player for that matter), wasn’t first with an electric car. This year, Tesla is targeted to sell about 20,000 cars. It is a drop in the automotive market. And yet, few would argue that Tesla is currently one of the most innovative car companies in the world.
Take its super charging station initiative as an example. Tesla is building out supercharging stations across North America. They will allow cross country electric-only journeys without paying for energy. Yup, cross country for free. Tesla clearly didn’t invent charging stations but it was the first car company that is bold enough to create this network to give away electricity for free forever. The solar powered stations generate enough energy that Telsa can even SELL electricity to other people potentially. Essentially Tesla is building a power company within a car company.
How about a 90-second battery swap? Pioneered by the now bankrupt electric vehicle company, Better Place, the switching station concept is not new either. But it is the first car company that is building a large network for swapping batteries for car owners.
Touch screen is another example (see picture below). Tesla is the first company that puts a gigantic 17” touch screen in the car (with a browser, SDK etc.). Tesla owners never have to worry about monthly mobile data payment as Tesla pays for it.
Note: please don’t “drink and drive” and “read and drive”. The following picture was taken by a Wattpad user who was reading a Wattpad poem written by popular boy band Emblem3’s Drew Chadwick in a Tesla. I trust the car was stationary when the picture was taken. :-)
How about Tesla’s smartphone app? Among other features, the app can remotely turn the car’s air conditioner on even the driver can be nowhere near the car. It is only feasible because of the “free” mobile data paid for by Tesla. Again, not the first app created by a car company, but the app does take remote control to the next level.
Having a CEO who co-founded PayPal must have helped. Internet companies are used to warp speed and I am sure Elon Musk is no exception. Remember, most car companies kick out new models every 4 years. That’s 40 Internet years.
But there are other reasons too. Many large corporations are very consensus driven. Bold decisions like building out a nationwide supercharger network (or smaller but out-of-ordinary decisions like paying for mobile data perpetually) take forever to get approval (if they get approved at all). In the case of Tesla, all it takes is Elon Musk put the hammer down and the wheels will get turning. :-)
If you are a startup company, the ability to make bold decisions quickly (and execute) is your biggest competitive advantage. Large competitors might be more resourceful. But remember, Speedy Gonzalez always wins. Always.
Read more about the “Speedy Gonzalez” effect here.
From Fast Company:
The tool scans tweets from people you follow for their book recommendations and packages them into a weekly email digest delivered to your inbox. BookVibe then provides an affiliate link to the books’ Amazon.com listing.
Talk about integration!
These days, maps are much more than a guide for getting from point A to point B. They can (sometimes) perfectly time your walking trip so that you don’t miss the next bus. They can tell you where cops are lurking. And they can give you detailed data about nearby locations.
Mapping startup Citymaps thinks it has come up with the next level of utilitarian online maps: a vector-based mobile map with a built-in social network that crowdsources recommendations for businesses.
"I love paper, and I love technology," says physicist and former sheep herder Kate Stone, who’s spent the past decade working to unite the two. Her experiments combine regular paper with conductive inks and tiny circuit boards to offer a unique, magical experience.
To date, applications include a newspaper embedded with audio and video, posters that display energy usage in real time, and the extremely nifty paper drumkit and set of DJ decks she demonstrates onstage.
This is so cool.
YouTube revealed a secret search term users can type into the site that will return an old school, retro look.
In its first year as a public company, Facebook saw its stock plummet, endured one privacy backlash after the next, and was generally assumed to have lost its mojo.
On Wednesday, that assumption was proven false. Emphatically.
For all the complaints and all the fed-up users who have pledged to quit the social network for good, more people are using it than ever before—and not only that, they’re spending more time on it than ever before.
The Royal Baby’s here (it’s a boy!) and so are the marketer tweets.
Target marketing is crucial in today’s fast paced world- using the zeitgeist to promote a product can have great results and epic downfalls.
Take a look at who’s using the #RoyalBaby right. (See what we did there?!)
Check out the 2013 Social TV Ecosystem (v. 2.0)
Where do you fall on the spectrum?
When Facebook announced the rollout of its Twitter-like hashtag program last month, it wasn’t immediately clear how marketers could take advantage.
Colin Sutton, U.S. director of social media at OMD, a media-buying firm that works with brands like PepsiCo, Levi’s and GE, estimates that 75% of OMD’s clients have already tried hashtags on Facebook. In the UK, 61 of the country’s top 100 brands have used Facebook hashtags.
The consensus? It’s a tool with the potential to be bigger than Twitter’s hashtags, but there needs to be a lot of consumer education before it really catches on.
Click through to read more!