Digital Marketing Trends & Predictions for 2014
(via: mustafaduran)

Digital Marketing Trends & Predictions for 2014

(via: mustafaduran)

Sometimes you have to slow down to go faster.
Tim Fry, chair of the global technology practice at Weber Shandwick, shares his best career advice. (via prweek)
kitcrm:

Everyone is guilty -ourselves included- of posting cheap social content that falls short of their intentions. We’re working to provide our fans with more useful content every day. Though we didn’t create this infographic, we think it contains some food for thought regarding content creation. Click through for a full version and commentary: 
5 Steps to Making Great Social Content.

kitcrm:

Everyone is guilty -ourselves included- of posting cheap social content that falls short of their intentions. We’re working to provide our fans with more useful content every day. Though we didn’t create this infographic, we think it contains some food for thought regarding content creation. Click through for a full version and commentary: 

5 Steps to Making Great Social Content.

Startup Turns Kevin Bacon And Other Celebs Into Content Marketers for Brands

adage:

WhoSay, a startup that helps famous people post to social media and then curates their feeds for fans, is enlisting celebrities like Kevin Bacon, Eva Longoria and Mario Batali to serve as content marketers for a campaign with Canon. 

Continue reading 

image

ekta-squared:

Puts it in perspective of how much data is being generated! Also makes you realize what order of magnitude you need to aim for if you want to be a major player in digital.
Source

ekta-squared:

Puts it in perspective of how much data is being generated! Also makes you realize what order of magnitude you need to aim for if you want to be a major player in digital.

Source

tubefilter:

According to a report, AT&T and The Chernin Group are set to buy a majority stake in Fullscreen that will value the company between $200-$300 million. In short: George Strompolos and his team are about to get paid, big time.
Read: http://www.tubefilter.com/2014/07/23/chernin-group-att-majority-stake-fullscreen/

Huge news! 

tubefilter:

According to a report, AT&T and The Chernin Group are set to buy a majority stake in Fullscreen that will value the company between $200-$300 million. In short: George Strompolos and his team are about to get paid, big time.

Read: http://www.tubefilter.com/2014/07/23/chernin-group-att-majority-stake-fullscreen/

Huge news! 

We are very sorry to hear of friend of DHCS, John Fasano’s passing. We loved having him share insights from his days working at Cracked, and crazy stories from Another 48 Hrs.(Fasano was a co-writer).

Our thoughts go out to his friends and family.

josephricohermos:

How American Express Grows Its Social Media Presence 
This article from Mashable, written by Erica Swallow, discusses how American Express has slowly but surely expanded their social media presence. Starting off using Twitter and Facebook as a customer service type of tool, they have now expanded their presence to be more engaging. One way they do this is by offering rewards by syncing your credit card to your profiles. By doing this, they can offer deals to their customers. Another neat way was during SXSW. They sponsored a Jay-Z show. Not only did you need to have a badge, but you also needed to carry an American Express card.
Once I saw an article about American Express, I was immediately interested. It is such an exclusive and small, well-known brand that I have always admired. Although they are exclusive, they are not snobby. I have always loved their brand because it was really simple and attractive. I loved this article because I loved learning more about what American Express does. Their high class customer service is also seeped into their social media. From offering customer service help to even offering deals online, the company just becomes multi-dimensional and for some reason seems to transcend what other companies attempt to do socially. They just seem to be a really cool company to be aware of. I just really want an American Express card, okay??

Great case study

josephricohermos:

How American Express Grows Its Social Media Presence

This article from Mashable, written by Erica Swallow, discusses how American Express has slowly but surely expanded their social media presence. Starting off using Twitter and Facebook as a customer service type of tool, they have now expanded their presence to be more engaging. One way they do this is by offering rewards by syncing your credit card to your profiles. By doing this, they can offer deals to their customers. Another neat way was during SXSW. They sponsored a Jay-Z show. Not only did you need to have a badge, but you also needed to carry an American Express card.

Once I saw an article about American Express, I was immediately interested. It is such an exclusive and small, well-known brand that I have always admired. Although they are exclusive, they are not snobby. I have always loved their brand because it was really simple and attractive. I loved this article because I loved learning more about what American Express does. Their high class customer service is also seeped into their social media. From offering customer service help to even offering deals online, the company just becomes multi-dimensional and for some reason seems to transcend what other companies attempt to do socially. They just seem to be a really cool company to be aware of. I just really want an American Express card, okay??

Great case study

Inside the drawer of a Social Media Manager

tessaambriz:

50 New Digital Media Resources You May Have Missed
Mashable’s back this week with another whopping list of tools and resources for your digital life. This week we have stories about how to make a 3D video using YouTube, a look back at the history of WordPress and some great May roundups like the most shared stories on Mashable and the top 20 m…

imherseeestra:

You know who they are.

imherseeestra:

You know who they are.

The State of Digital Marketing 2014

wishpond:


image


Are you up to date? Are you in the know? 

In this presentation we get into the thick of it. We cover: 

  • The 9 biggest problems that modern marketers face 
  • 26 online advertising stats 
  • 26 email marketing stats 
  • Audience segmentation best practices 
  • The effectiveness of 11 different marketing channels 
  • And tons more! 


Check out the 2014 State of Digital Marketing. 

And don’t forget to watch out for the five steps you need to take to find success in today’s complicated world of digital marketing! 


Read More

leadmaster:

How do you view traditional vs digital marketing? Here is a neutral break down of the two.

analyticisms:

Lots of very interesting trends in this chart.  But beyond the obvious growth and, now, domination of digital media, we can’t help noticing that, within digital media, mobile passed online (call us obsessed with mobile everything).

analyticisms:

Lots of very interesting trends in this chart.  But beyond the obvious growth and, now, domination of digital media, we can’t help noticing that, within digital media, mobile passed online (call us obsessed with mobile everything).

#DAZEDSTATES POP QUIZ: KIM GORDON