For the distribution of his latest film, In Your Eyes, Joss Whedon has taken a page from Beyonce’s "surprise digital release" playbook. After the film made its world premiere Sunday night at New York City’s Tribeca Film Festival, Whedon and the film’s crew have made In Your Eyes available for a $5, 72-hour rental at Vimeo On Demand.
"It’s exciting for us because it means we get to explore yet another new form of distribution – and we get $5…"
"the agency is not strong enough to control how the internet – and, with it, users’ online behaviour – has developed."…BINGO!
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This is an excellent example of how content owners need to adjust their strategy to leverage digital platforms to their benefit whilst providing digital consumers with the freedom they demand in their content consumption.NB:Getty Images is allowing free use of their 35m images only fornon-commercial purposes, but this is likely the majority of current copyright infringement cases.
Why is this such a good move? (i) no more wasted time, effort, and cash in pursuing copyright infringement that results in ZERO in-pocket revenues, (ii) facilitated virus distribution of their IP, which ultimately translates into free marketing, and most importantly (iii) once Getty achieves mass distribution of its IP for non-commercial use, they simply need to turn on their advertising model and they will make heaps of cash from advertising fees - converting a zero revenue copyright problem into a new revenue stream.
Now if only the music industry would catch on…sorry, but services like Spotify are not the same thing!
The level headed discussion proceeds concerning whether advanced showcasing is overwhelming and surpassing customary advertising or not. Numerous imagine that generally, computerized showcasing has assumed control and accepted stamping…
The Purple Wedding sent Game of Thrones fans rushing to file-sharing services to illegally download the HBO hit’s latest shocking episode. Sunday’s episode, “The Lion and The Rose” broke torrent records, according to piracy-tracking blog TorrentFreak. About 1.5 million people worldwide downloaded the episode during the first day available, and nearly 200,000 users shared a single copy of the episode.
Can a hobby ever translate into a business?”
“The two are distinct. A hobby is an interest, or even a passion. And that can sometimes blind you. Your business should exist to help fund a great life for you (and your family), including professional fulfillment and financial peace of mind. But often people who turn their hobbies or causes into a business overly sacrifice. For example, they don’t charge enough for their service because they love what they do so much. In those cases, they end up giving so much to the business, but the business doesn’t give enough back to survive.
Over the past two decades, Digital Hollywood has evolved into the definitive technology and brand / advertising conference for the digital era.
Held twice a year in the Los Angeles area, and twice a year in New York City, Digital Hollywood has become a fixture on the annual conference schedule in our industry.
The Digital Hollywood Content Summit showcases storytellers from all arenas working in Hollywood today–digitally or traditionally–with informative panel discussions, compelling interviews, think tanks and more.